01 / 10
Daniel Flowers
A rose bouquet shop in Miami where every customer picks color, size and finish, or builds their own bouquet step by step.
Paula Ortiz · Web & Shopify design · Miami
Websites people understand in 5 seconds.
I design and build websites, Shopify stores and landing pages for service businesses and brands that sell online. Based in Miami, working wherever you are.
Selected work
From roses to denim, every brand in its scene.
Live stores and sites, design proposals and one concept project. Each one is labeled so you always know which is which.
02 / 10
SIA Denim
The redesign of SIA Denim's store, with a cleaner, more editorial look for its shaping bodysuits and jeans.
03 / 10
New York Cookies
The New York Cookies website: its flavors, a box you fill cookie by cookie and an order that is paid through Square checkout.
04 / 10
Coral Key Concierge
A platform that brings together experiences, restaurants, transportation and yachts in Miami: some are booked directly, others are arranged on request.
05 / 10
Events by Alejandrina
An elegant, cinematic site for a wedding and event planner, built around her real celebrations.
06 / 10
Truebit Cycle
A store that brings apparel, kits and bikes together in one shopping experience.
07 / 10
Arkad Technology
A proposal that presents Arkad's security systems as one integrated layer, with a more current identity.
08 / 10
Bimbo's Pet Grooming
A site for an at-home grooming service: what each service includes, how the van works and how to book in one tap.
09 / 10
Ritmos Venue
A proposal that makes planning a night at Ritmos visual and makes booking a date the natural next step.
10 / 10
Luméa Med Spa
A design exercise: a landing page for a single treatment, with the path to booking always in view.
Services
I design websites, Shopify stores, landing pages, redesigns with character.
Every project starts with structure: what your client needs to understand and what they should do next. Design is there to make that clear.
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Web design & development
Service websites of 4 to 7 pages, with structure, navigation copy, forms and a mobile-first layout.
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Shopify e-commerce
New or restructured stores: navigation, mega menu, collections, product pages, variants and the mobile experience.
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Landing pages
One page built around one action: what you offer, why to trust you, how it works and how to get in touch.
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Website redesign
I take an existing site and put it in order: hierarchy, user journey and one clear call to action.
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UX/UI design
Information architecture, wireframes and interface design. Structure gets approved before visual design.
For agencies & studios
Your team, plus one web designer.
I join one-off projects or ongoing collaborations, working inside your process and your tools.
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Per project or ongoing
For a single launch or as a steady part of your team.
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Design and development
From structure to launch, without handing work back and forth.
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Shopify & landing pages
Stores, campaigns and service pages ready for traffic.
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Remote from Miami
I work on Eastern Time (ET) and fit into your meetings.
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I adapt to how you work
Your tools, your timelines and your review process.
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Direct contact
I build every project myself. You talk to me, not to a middleman.
How I work
A project with a clear start and finish.
- 01
Call
30 minutes to understand your business and what the site needs to achieve.
- 02
Structure
Wireframe and site architecture, approved before any design.
- 03
Design & copy
The site takes shape with your brand and copy people understand.
- 04
Revisions
One round of changes to get every detail right.
- 05
Launch
We go live and you get everything ready to use.
About
I'm Paula Ortiz.
I live in Miami and design websites and Shopify stores for service businesses and brands that sell online.
I design websites because I like things to make sense: your business should read in five seconds, look professional and make it easy for clients to reach out or buy.
I handle every project myself, from structure to launch. There is no agency behind me.
- Miami, FL
- Remote projects
- Web · Shopify · UX/UI
Contact
Let's talk about your site.
Tell me what you need. I reply personally.
Message me on WhatsApp
WhatsApp · (786) 846-1451